AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps on Android in Latin America for Q3 2021
Explore the performance of the top 5 beauty retail apps on Android in Latin America during Q3 2021, highlighting trends in downloads and active users.
During the third quarter of 2021, the top five beauty retail apps on Android in Latin America showed varying trends in downloads and active users. Here is a closer look at their performance:
O Boticário From Grupo Boticário, this app experienced fluctuations in weekly downloads, peaking at around 120K in early August before declining to approximately 73K by the end of September. Active users followed a similar trend, starting strong at around 678K in late June, increasing to about 797K in early August, and then decreasing to around 664K by the end of the quarter.
Natura: Perfumes e Cosméticos This app from Natura &Co saw a steady decline in weekly downloads, starting at approximately 45K in late June and dropping to around 36K by the end of September. Active users remained relatively stable, fluctuating between 302K and 330K throughout the quarter.
Beleza na Web: Cosméticos Beleza na Web's app showed a marked increase in downloads, peaking at about 68K in early September before dropping to around 5.3K by the end of the month. Active users also saw a significant rise, starting at around 135K in late June and reaching approximately 207K in early September, before declining to about 120K by the end of the quarter.
Época Cosméticos & Perfumaria This app had steady weekly downloads, with minor fluctuations, starting at around 28K in late June and ending at approximately 37K by the end of September. Active users showed a slight upward trend, beginning at around 107K in late June and increasing to about 125K by the end of the quarter.
Representante Eudora Grupo Boticário's second app, Representante Eudora, saw consistent weekly downloads, peaking at around 9.8K in late July and maintaining around 7.9K by the end of September. Active users remained relatively stable, fluctuating between 50K and 57K throughout the quarter.
For more detailed insights and additional data, visit Sensor Tower.